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Leaf Xia 2019 A/W NYFW Collection

Leaf Xia 2019 A/W NYFW Collection

Shapes, Big Silhouettes, and Hello Kitty took over the New York Fashion week runway bright and early this season.  We are sure models and Chinese  Designer Leaf Xia had to be up at unspeakable hours but you’d never know it.  Post show we had a chance to chat with the Uber smart and charming Parson’s Graduate.  We’ll start by telling you this girl has got big dreams!  The designer shared with us about the comings of a flagship store for the label. Along with her love for high quality and demonstration of culture through her garments. Yes, we can clearly see it in the designs and her specialty love for collages.

Start to finish, this show should be on your attendance list each season. Strategic communications, marketing and digital firm specialist HL Group handled Leaf’s show PR and as a media outlet their professionalism is a breath of fresh air.  Each detail from email follow up, ensuring our TRA crew was in great position to capture the info needed to not only produce great coverage but also to have a great show experience ourselves.  An additional smart decision on Leaf for choosing whom to work with to bring forth her vision. This isn’t a surprise we mentioned Leaf is smart and the business of fashion is very much a strength for her beyond designing.  Models entered the runway with personalities as large as the clothes which made the show electric.   Enjoy our pictures from the runway but be sure to checkout our finale walk video coverage from Leaf Xia’s show on our instagram!

Photos by Kevin Higgins

Claudia Li NYFW F/W 2019

Claudia Li NYFW F/W 2019

Pamella Roland NYFW AW19

Pamella Roland NYFW AW19