Alicia Lee 2019 S/S NYFW Hot Now China
Beijing designer Alicia Lee showed her collection for this season at Pier 59 as part of the Hot Now China designer group show during New York Fashion Week. Sponsored by the CFA (China Fashion Association)the show aims to give both established and upcoming designers a platform to showcase in the American market.
The fashion label Alicia Lee owned by Alicia Lee and founded by Beijing Williowwillow Co. Ltd in 2012 is sold in over 15 luxury retailers across china. This season’s collection collaborated with an art-jewelry exhibition put on by Chow Tai Fook Group. The label offers fashion in both women’s and menswear.
Along with Lee having a great fashion presence in china she also has a celebrity following here in the states. Artists such as Avril Lavigne and American features in both Bazaar and Vogue magazine. This season had plenty of modern pieces and unique urban twist giving the collection what we call “closet versatility” which is the Uber compliment. With today’s fashionista being headstrong and super busy having a closet with pieces that can be used in transition makes not only the clothes valuable but also the designer.