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Addition Elle SS 2018

Addition Elle SS 2018

There is only one constant in the universe and that constant is change. Nothing, no matter how much effort one puts into it, can keep something from progressing. Sometimes that progression, which is just movement within a cycle that in itself, wants not to maintain a static state. Fashion is not immune to that change, but that is not a new concept. We tend to see familiar styles return every generation, once the younger influencers rediscover styles or trends. There is one trend that has taken longer than most to return and it has nothing to do with the clothing. This is all about the models themselves. 

 

Ever since the popularity of Twiggy, what was considered the ideal shape of a high fashion model, has gotten taller and thinner. Unfortunately, the people that are buying the clothes have not kept pace with what the fashion world thinks, is the perfect shape. Luckily, over the past several years, there’s been a concerted effort to reverse this trend. Maybe “reverse” is not the proper term to use in this instance, progress would be more appropriate. Everyone has seen pictures of Norman Jeane Mortenson and Vera Jayne Palmer, who were considered, at the time, the epitome of sexiness.  It has taken 50+ years, for the cycle to make its way back around to featuring women with curves, gracing the biggest runways on the planet.

 

Addition Elle has placed it self at the tip of the spear, when it comes to putting models on the runway that much more resemble the majority of consumers in retail. They have done this, not by using the tired long-flowing dresses and shirts, but by using a woman’s curves as points of interest, instead of hiding them. Their line of clothing was absolutely complete and complementary for the average sized woman. Formfitting outfits, that were beautiful and eye-catching, while not looking like they were trying to scream “look at me and my curves”. Just garments that were made for anyone to wear, not just those that were size 0.

 

One really interesting thing about the show itself, was how the models looked as they walked down the runway. They really made us feel, like they were there to make a mark on the fashion world and they most certainly did. Of course, I will be derelict in my duties of reporting on the show, were I not to mention Miss Ashley Graham. I have been to a lot of shows and thus I have seen thousands of models, most of them, not very memorable. To me, Miss Graham was more than memorable, she was extraordinary. I have witnessed very few models, walk with as much confidence as she did that day. On top of that, to walk in clothing that she was partly responsible for designing, had to have made her job even more daunting. If there was ever a time to use the phrase “owned the runway”, it was then. I am so happy to have been allowed to see the Addition Elle show know firsthand, because they are helping move fashion back to how it was when Norma and Vera were the trendsetters. Were they here today, they would’ve been on the runway right along side Ashley. More power to you Women of Curves, you are certainly taking back which was rightfully yours in the first place.

 

www.additionelle.com

Brian Wood SS 2018

Brian Wood SS 2018

Katie Gallagher's SS 2018 Collection

Katie Gallagher's SS 2018 Collection