Chasity Sereal Exclusive Designer Interview
Designer: Chasity Sereal
Show: Nolcha Media Lounge NYFW 9/8/2017
Fashion to me, is self expression. It's speaking without saying a word.
What made you take fashion more seriously and make a career out of it?
I took fashion more seriously when I found I could make a career out of it, I figured I didn't want to do anything else. When I did work somewhere else, I was always thinking about fashion.
Are you self taught or did you study fashion design?
I am a self-taught designer. I started sketching while in high school and taught myself how to design through a lot of trial and error. It's been worth it.
What are your inspirations for the designs you created for the Nolcha Media Lounge?
The Lady Godiva collection is inspired by the direct correlation between mother nature and the natural woman. I believe the fusion of the woman and the flower emits the purest essence of bloom, God's gift, life itself. The woman, fragrant and delicate, but far from fragile, is the creator of storms and strength of the Earth. The allure of her presence is unparalleled, and her soul is rooted in an ethereal eternity.
How did you select the materials you used?
For this collection I used silk, beaded laces, leather, metal, and textured fabric. I wanted to work with a lot of different textures since that's what we find in nature as well.
How durable are your products? Is it possible to increase their longevity?
A lot of the intricate details on my designs are hand-sewn and as long as the client takes care of it, such as handling it delicately, I’m sure it’s a piece that will last a long time.
How can you encourage the customer to form an emotional attachment to your product, thereby discouraging disposal?
The customer should be aware of the inspiration behind the design. They should know about my story as a designer in hopes we can relate to one another.
What markets and demographic do you target?
My target demographic are women between the ages of 18-60, who are drawn to originality, making a statement when entering a room.
What are you fascinated by at the moment and how does it feed into your work?
I’m fascinated with textures and details such as lace and leather. I’ve recently taught myself how to create leather flowers and it’s been a humbling process! I was determined to make my vision come to life. I purchased tools all the way from Australia to make my leather flows become a reality.
What do you consider the most important facets of the fashion industry?
Branding and networking are two facets that are imperative to the fashion industry. Your brand is the key to making a solid mark in the industry, it is what people connect you to and remember you by. Networking helps connect you to loyal people to help push your brand to the masses. The two go hand in hand with one another.
How different is conception preparation in relation to F/W vs S/S garments/accessories?
My conception preparation rarely differs between the seasons. I work just as hard and create collections that I feel will leave my audience breathless. My collections are usually a trend on their own.
How do you balance creativity with business?
I’m able to be creative and depend on my branding/marketing team to handle the more business side of things that no artist wants to deal with. I’m grateful for them since it allows me to just be a designer.
What is your favorite part about being a fashion designer?
My favorite part about being a fashion designer is getting new ideas. I love getting an idea and working to create it even if it means I have to try something totally new. It pushes me and develops my skills.
What motivates you as a fashion designer?
My two girls motivate me to keep pushing forward when times get tough. I want to show them that a woman can work hard and do anything she sets her mind to no matter the circumstances.
What skills are important for a successful career in fashion design?
I believe that a successful fashion designer needs to be patient, encouraged, focused, determined, and of course creative. I also had to learn to take criticism, motivate myself daily, and to create bigger goals that I originally had.
What Have You Done To Develop & Improve Your Skills?
To develop and improve my skills, I practice new techniques like flower making and working with new material like leather.
What do you think about work ethics and what kind of ethics you believe in following while working with fashion?
Working towards success is the highlight of my career as a fashion designer. I believe in hard work, and originality, and not coping from others. I believe in learning from others and giving them credit when its due. I firmly resolved to continue to do my best through hard work, dedication and collaboration with others for maximum results.
How comfortable are you working hands with models and other designers?
I am very comfortable.
What would you like to achieve before the end of the year?
One of my goals is to build a team that can help mass produce my future, ready-to-wear collections.
What advice would you give to aspiring fashion designers?
My advice to aspiring fashion designers is to develop your style and stick to it. Ask yourself, what sets you apart from other designers and build from there. I also recommend designers to find a mentor and learn from them. The best knowledge is old knowledge. The information that is given to you from those who have walked the pathway that you're on are valuable jewels that you can pass on to generations to come.
Designer Website: http://www.chasitysereal.com