Designer Interview with CoFi Leathers
Collection Name: CoFi Leather
Upcoming Show: Nolcha Show NYFW17
What skills are important for a successful career in fashion design?
Listening to what customers are looking for and adapting designs to meet these needs is imperative to success in fashion. Honesty and integrity are other qualities that are important for maintaining relationships with my wholesale customers. I am only as successful as the boutiques that carry CoFi, so I want to find the CoFi products that best meet the needs of a boutique’s particular clientele.
What Have You Done To Develop & Improve Your Skills?
I consider myself a lifelong learner, which is something I adopted early on in High School. If I do not know how to do something, like develop a website, track inventory, start an Instagram Account, I will tackle it head on. I am willing to make mistakes and learn from them, which is an important skill to have in any industry.
What do you think about work ethics and what kind of ethics you believe in following while working with fashion?
In order to succeed, you need to work hard, pay attention to details, and do not procrastinate on the tasks that seem the most difficult. I also believe in honesty,integrity, and modesty when developing and maintaining relationships with people in the industry.
Fashion is an avenue for personal self-expression and a reflection of inner confidence.
What made you take fashion more seriously and make a career out of it?
I have always been inspired to break down walls of conformity and take fashion risks in my own personal style. CoFiLeathers marks a second chapter in my career life. All of the stars aligned to allow me to pursue fashion as my business.
How can you encourage the customer to form an emotional attachment to your product, thereby discouraging disposal?
I have been told by numerous customers that they have never received so many compliments on a handbag and boot as they have with their CoFihandbags/boots/shoes. Getting stopped in an airport by a stranger who admires your unique CoFi Diana Hobo Bag in Leopard Stingray Printed Leather helps customers develop the emotional attachment to the product.
What markets and demographic do you target?
I attend wholesale shows throughout the year, selling to boutiques across the USA. Presently I am in over 90 boutiques (you can find these boutiques on my website www.cofileathers.com under retail locations). The CoFi customers are women, ages 25-70, who enjoy high quality leather accessories that reflect an individual sense of style.
CoFi is a family-run business based in Denver, CO.
Steffi McTigue, the owner of CoFi, has always had an eye for fashion. Able to identify trends in the industry, Steffi likes to push boundaries to create unique accessories that add flair and function to an already chic outfit.
Steffi’s father, Clive, has been in the leather business for over 40 years. He actively shares his extensive knowledge of leather manufacturing and product construction with Steffi to ensure that the CoFi brand not only represents style and individuality, but also upholds the highest quality.
CoFi manufactures fashion leather products that are impeccably made. Wholesale customers select from our unique fashion leathers to create an individualized line of CoFi handbags, shoes, and/or boots that appeal to their clientele. We use Italian transfer foils to create our printed leathers.
As a family business, we hope to extend our family values with our customers. We provide honesty, reliability, and warmth, as well as reasonable prices, excellent quality and unique products